A Japanese word, which means to have an "epiphany or an awakening," where once you have the answers, suddenly anything seems possible, which in our case means building a better body. The "i" was added to make it more personal, because every transformation begins within you. And so the name iSatori was born. Established in 2001 with principals based on science, truth, innovation and customer support, they have become one of the most trusted and respected names in specialty sports nutrition today. To this day, they are still truly a Total Solutions provider to help individuals build their best bodies and healthy minds.