By putting equal emphasis on research, manufacturing and marketing, Beverly International has continued to deliver what many consumers feel are the most effective bodybuilding supplements available anywhere in the world. Since 1967 BI has continued to grow in sales, popularity and esteem by ceaselessly adhering to the same research, manufacturing and marketing guidelines set in motion by Heflin. While these guidelines often mean that its products cost more to develop, the results experienced by consumers more than make up for the higher prices they may encounter.
BI puts equal emphasis on research, manufacturing and marketing: Scientific studies help BI determine which nutritional ingredients produce results that bodybuilding athletes and serious fitness enthusiasts are interested in. Then BI manufactures dietary supplements using the best quality forms of these ingredients so that they produce results that meet of exceed those reported in studies. Next it develops marketing materials (e.g. advertisements) that speak honestly and openly about the results that are possible when consumers use BI products as directed. The result is that research, manufacturing and marketing balance out. This has been BI’s M.O. since 1967.